# Airship’s no-code native surveys grow Orange customer feedback 30x

### 30
### x
higher response rates

### 9
### +
increased NPS rating

Orange is the dominant telecommunications company in France and one of the world’s largest mobile providers, with over 290 million customers globally.

### Industry

- Telecom

### Overview

Orange measures customer satisfaction daily across its 10+ mobile apps to gather customer feedback and make data-driven optimizations. The telecom leader sought to increase the volume of survey responses with seamless in-app survey delivery.

### Challenge

Orange measures customer satisfaction to gauge the effectiveness of app experiences. Its previous survey delivery method – HTML webviews – resulted in fragmented experiences and low response rates. As a result, Orange wasn’t able to gather the insights they needed to make data-informed app improvements. The company turned to Airship to improve and streamline the delivery of customer satisfaction surveys – without investing any developer resources.

### Results

With Airship’s latest SDK for no-code native experience creation, Orange quickly deploys, tests, and adapts in-app surveys. The integrated, non-disruptive experience has resulted in 30x more survey responses in just two short months.

Since moving to Airship’s no-code native app experiences to quickly deploy, test, and adapt onboarding flows, surveys, and more, we now get as many customer survey responses in a day as we used to receive in a month.

**Laurent Claramonte**  
Head of Data Analytics for Products and Mobile Apps

### Solution

# Increasing engagement and satisfaction with measurable app improvements

#### End-to-end, no-code survey development and deployment

Airship’s Experience Editor enabled Orange product owners to easily customize and launch a consistent, multiscreen experience without investing any developer resources.

#### A/B testing for data-driven optimizations

Orange experimented with button placement to increase click-through rates, adapting in real-time to maximize engagement and scale feedback collection.

#### More responses, greater satisfaction

Orange significantly increased the volume of survey responses in a short period of time, enabling powerful conclusions about what is (and isn’t) working.