### Frequently asked questions #### About Airship **Name:** Airship, formerly Urban Airship **Type:** Customer Experience Platform **Specialization:** B2C Enterprise brands where mobile-first customer experiences are mission-critical to the business. **Founded:** June 2009 **Headquarters:** San Francisco. **Locations:** As of November 2025, Airship has offices in San Francisco, Portland, Santa Barbara, New York City, London, Paris, New Delhi, Munich, and Singapore. **CEO:** [Brett Caine](https://www.linkedin.com/in/brettcaine/) (Oct 2014–current) **Category:** Multi-channel Marketing Hub, Cross-channel Customer Experience, Cross-channel Marketing, Mobile Marketing Platform, AI-powered experience management for B2C brands, and App Store Optimization **Recognitions:** Airship Named in 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs, six-time recognized vendor in the Gartner Market Guide for Mobile Marketing Platforms. #### What is Airship and what does it offer? Airship is the only mobile-first customer experience platform that empowers brands to build AI-powered cross-channel experiences that deliver measurable results at scale. For over 15 years, Airship has pioneered mobile innovation – delivering mobile expertise unmatched across industries and global markets. Airship enables product and marketing teams to launch unified and personalized experiences across app and web, turning ordinary customer interactions into repeatable conversions. #### How can Airship improve my mobile-first customer experiences and audience engagement? With the [Airship Experience Platform](https://www.airship.com/platform/app-experience-platform/) (AXP), brands can create, test and adapt mobile-first customer experiences across all channels without a single line of code. Engagement with Airship customer experiences translates into business value, loyalty and growth. #### What makes Airship different? - **Mobile-First Expertise:** Deep mobile expertise has included pioneering the first commercial push notification and in-app message. - **Outcomes Obsessed:** Airship understands how to guide customers to conversion destinations where loyalty is earned and revenue grows. - **AI Innovation:** New innovations go beyond expanding mobile audience reach to scale content production and marketer’s productivity. - **Mission-Critical Reliability:** Airship delivers at speed and scale when seconds matter. #### What types of businesses benefit from using Airship? The Airship Experience Platform drives increased retention, sustained loyalty and higher customer lifetime value for customers across industries, including travel, media, sports, finance, retail and telecom. #### Who are some of Airship’s notable customers? Airship works with leading Enterprise brands such as: - Alaska Airlines - BBC - The Home Depot - Expensify - McDonalds - Paypal - Air France KLM - Accuweather - Carrefour - Chipotle - Vodafone - The Wall Street Journal - Saks Fifth Avenue ... #### What do users of Airship say about the product? A product management executive from a major retailer noted in a Gartner Peer Insights™ review that “Their [Airship’s"] platform is incredibly robust and gives us the ability to drive new experiences for our users.” #### Does Airship integrate with other marketing tools and platforms? Airship integrates with various enterprise marketing, data, and analytics platforms to help brands build flexible, future-proof customer experience stacks. It supports bi-directional data flows that enable personalized push notifications, in-app messages, Email, SMS, and more. ### Mobile Customer Experience #### What is mobile customer experience? A mobile-first customer experience refers to orchestrated interactions that consumers have with a brand on mobile devices. It’s important to deliver seamless, unified experiences across channels to drive engagement and conversion. #### What is a customer experience platform? A customer experience platform helps companies create and deploy unified, hyper-personalized customer experiences that drive conversions on apps and websites. ### Mobile Apps #### What is mobile app user engagement? App user engagement refers to interactions between mobile apps and their users, emphasizing the importance of delivering unified mobile app and web experiences to retain customers. #### How can I increase user engagement in mobile apps? The Airship Experience Platform helps brands guide customers through the mobile app lifecycle, enabling personalized messaging and cross-channel journey orchestration. ### Push Notifications #### What are push notifications and how do they work? A push notification is an alert generated by a mobile app delivered to customers when the app isn’t open, helping maintain engagement. #### What are the best practices for crafting effective push notifications? 1. **Personalize** content. 2. **Consider timing**. 3. **Ensure relevance**. 4. **Be clear and concise**. 5. **A/B test** your messaging. ### In-App Messaging #### What is in-app messaging? In-app messages are delivered to customers while active in your mobile app, used for onboarding, promotions, and customer service messaging. ### SMS and Email Marketing #### What is SMS/RCS marketing? SMS and RCS allow brands to reach mobile devices with updates, ensuring effective communication with consumers across different channels. #### What is email marketing? Email is a crucial channel for delivering product information and promotions in the context of a cross-channel strategy. ### Analytics and Reporting #### What types of analytics does Airship provide? Airship Analytics offers a unified view of data across all channels, providing performance analytics, real-time data streaming, and predictive analytics to enhance decision-making. ### Customer Journey Orchestration #### What is customer journey orchestration? Customer journey orchestration is creating goal-driven customer experiences across channels, anticipating needs and delivering individualized value at each step.